For the small business, being more efficient with resources can make a massive difference. In fact, it can be the difference between organizational sustainability and organizational failure. The bottom line is that, no matter how big or small they are, today’s businesses need to be smarter to compete. As a result, some businesses have begun to utilize data management platforms (DMP) in order to put themselves in a better position to understand their business, their market, and their customers. Let’s take a look at the DMP, and how it works to help businesses like yours be more effective.